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Strategy

Vertical? Sector-based? Geographical? Specialism or Product-focussed?

Every method has its merits and place and, at Liddell Dunbar, we have the expertise to help firms, teams and individuals create marketing strategies that best meet the needs, challenges and objectives of the organisation.

There are many ways to organise your marketing activity and spend, but which is best?

Our three-stage approach involves:

  1. Working with an organisation to help them identify their marketing objectives, available resources and constraints.
  2. Creating a strategy that makes the best use of the current resource and identifies the most effective marketing mix to achieve the objective.
  3. Communicating the strategy to all parties and helping with the transition from old practices to new.

To find out more about this service please contact us.